Saturday, October 20, 2012

How much does your steak cost?

The steak craze has hit Manila, and I'm surprised at the prices at which some establishments sell a steak meal. Maybe it's because I'm not a restauranteur (yet) but let's compare the steaks out there to our organic steaks.


It's common knowledge that most organic products are way more expensive than its conventional counterpart. Vegetables cost double or more than normal veggies but at The Farm Organics, we wanted to make our healthy beef can be affordable to anyone--less than 50% more than conventional beef!

Even better news is that our certified organic steaks are more affordable than good quality imported steaks.

After some research here's what we found out:
Most imported (non-organic) steaks are double the price we sell at www.thefarm.ph or at our retail outlets.


A frozen uncooked 12 ounce imported Ribeye steak costs around P800-900 per piece while our organic Ribeye costs P410. One of the reasons we can keep our prices lower is because we don't import it--it comes straight from our farm. Another is that we don't need to buy a ton of feed to give our cattle. 90% of their diet is grass.

I only compared our steaks to the good quality imported steaks because our steaks are tender. Local conventional steaks don't even come close. Don't take my word for it, check out our stores here: www.thefarm.ph/branches or order online at www.thefarm.ph.

Thursday, October 18, 2012

The Farm Organics, Robinsons Supermarket, Eastwood City


For those who live in the north, please check out our newest branch in Robinson's Supermarket in Eastwood City. The Farm Organics opening will coincide with Robinson's Supermarket's launch on October 25, so please stop by if you live in the area.

To my knowledge, The Farm Organics is the first and only local certified organic beef in the Philippines. We made it a point to have a 3rd party organization certify us, so that customers will have an easier time choosing from the many organic brands out there.

For more information about The Farm Organics or for delivery please visit www.thefarm.ph


Sunday, October 14, 2012

The Farm Organics - CERTIFIED Organic

I'm proud and happy to announce that The Farm Organics is the first and only (as far as I know) local certified organic beef in the Philippines by the OCCP (Organic Certification Center of the Philippines). It took around 8 months but we finally got the certification last August 2012.

"Certification is one way of ensuring that products claimed to be organic are actually produced according to organic farming principles. It is a way of protecting consumers, producers, and traders against the use of misleading or deceptive labels... "-www.occpphils.org


A list of our branches and locations can be located in www.thefarm.ph 

Saturday, October 13, 2012

The Farm Story

Certified organic beef in The Farm, Masbate, Philippines
"The Farm" was born in 1976 on the island of Masbate, Philippines. We started with 120 heads of cattle grazing on 700 hectares. It was originally a breeding farm intended to produce the best quality cattle in the country.

Due to the recent organic movement and the demand for "clean" food, we decided to join the healthy food revolution since we had one of the country's premium quality cattle.
My dad, Randy, manages The Farm.
Little did he know he was going to be a real cowboy when he grows up
We started to prepare to transition into the food business. After almost a year (October 28, 2011), we opened the first organic beef outlets in the Philippines at The Landmark Supermarkets in Makati and Trinoma, offering organic grass-fed beef under the brand name, "The Farm Organics."

A few months later The Farm launched the first online e-commerce website for organic products in the country, thefarm.ph, and opened a brick and mortar The Farm Store right outside San Lorenzo Village Makati, which also sells other natural and organic products.

Hope to see you there or online...