|Certified organic beef in The Farm, Masbate, Philippines|
Due to the recent organic movement and the demand for "clean" food, we decided to join the healthy food revolution since we had one of the country's premium quality cattle.
|My dad, Randy, manages The Farm.|
Little did he know he was going to be a real cowboy when he grows up
We started to prepare to transition into the food business. After almost a year (October 28, 2011), we opened the first organic beef outlets in the Philippines at The Landmark Supermarkets in Makati and Trinoma, offering organic grass-fed beef under the brand name, "The Farm Organics."
A few months later The Farm launched the first online e-commerce website for organic products in the country, thefarm.ph, and opened a brick and mortar The Farm Store right outside San Lorenzo Village Makati, which also sells other natural and organic products.
Hope to see you there or online...