Saturday, October 13, 2012

The Farm Story

Certified organic beef in The Farm, Masbate, Philippines
"The Farm" was born in 1976 on the island of Masbate, Philippines. We started with 120 heads of cattle grazing on 700 hectares. It was originally a breeding farm intended to produce the best quality cattle in the country.

Due to the recent organic movement and the demand for "clean" food, we decided to join the healthy food revolution since we had one of the country's premium quality cattle.
My dad, Randy, manages The Farm.
Little did he know he was going to be a real cowboy when he grows up
We started to prepare to transition into the food business. After almost a year (October 28, 2011), we opened the first organic beef outlets in the Philippines at The Landmark Supermarkets in Makati and Trinoma, offering organic grass-fed beef under the brand name, "The Farm Organics."

A few months later The Farm launched the first online e-commerce website for organic products in the country,, and opened a brick and mortar The Farm Store right outside San Lorenzo Village Makati, which also sells other natural and organic products.

Hope to see you there or online...


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