Saturday, November 3, 2012

Happy 1st Birthday, The Farm Organics!


Wow, I can't believe one year went by that fast! It was only last year (around July 2011, I think) that we thought of turning our breeding cattle farm in Masbate into the country's first certified organic grass-fed cattle farm, after discovering that my dad has been using natural and organic farming practices for a few decades now.

The first certified organic cattle farm in the Philippines

The brand The Farm Organics was actually conceptualized years ago, back when we were still living in LA. My wife has been shopping and using organic and natural products since 2006, so we wanted to make our own products in the future.

The Farm Organics fresh certified organic grass-fed beef

Victor Aliwalas (left) and myself during the opening day of The Farm Organics in Landmark Makati

The Farm Organics promo winner (left) and my wife, Kariz (right) with our daughters, Sabina and Maxine

Fast forward to 2011, we thought that this was the perfect time to use the TFO name. We opened our first stall in the meat section of The Landmark Supermarket, in their two branches in Makati and Trinoma on October 28, 2011 (also my daughter, Sabina's birthday).

The Farm Organics in Rustan's and Shopwise

A few months later, our products also became available in Rustan's and Shopwise Supermarkets. We do not have our own meat stalls there but we supply their certified organic fresh-chilled beef, aside from our The Farm Organics vacuum-packed beef of different cuts in their frozen meat section. Just ask for our certificate if you are curious if they are selling you our certified organic beef or not.

Soon afterwards, several other organic and natural stores (Echomarket, Gana Vida, etc.) started carrying TFO products, since we are the only certified organic local beef in the Philippines.

The Farm Organics Robinson's Eastwood Libis

Just a few weeks ago, we opened another The Farm Organics meat stall in Robinson's Supermarket in Eastwood Libis, and soon in Robinson's Magnolia. Our products will also be available in vacuum-packed bags in Robinson's Nuvali, Galleria, Ermita, and Metroeast within the next few weeks. For more information on our locations please check out www.thefarm.ph/branches

For those who like their products delivered, we created www.thefarm.ph--the first E-commerce website for organic and natural products. You can pay via Paypal, cash-on-delivery (COD), bank deposit, and soon with your credit card without using Paypal.

From the bottom of my heart, I would like to thank our suppliers, partners, media, family and friends, and most especially our clients for making this happen. Here's to more healthy years ahead!

I'll be posting more photos of milestones and special moments in the next few days to celebrate The Farm Organics' past year.

Thanks again!

  

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